BANFF Branded Content Exchange

We've got so much great programming at BANFF this year, we're starting Sunday! Make sure you arrive in time for the first-ever Branded Content Exchange! 

The Branded Content Exchange will kick off the festival and introduce key advertisers, brands, content creators, producers and broadcasters. Join us on June 10, 10 a.m. as we bring in key industry leaders to explore both established and newly percolating branded content models. Hear from executives who have created successful partnerships and meet the key players currently developing engaging branded content for consumers, brands and networks.

Put your name on the guest list for the Branded Content Exchange in .Connect here.

Headlining the Branded Content Exchange on June 10 is Paul Chard, Global Head of Content at MediaCom.  Based in New York City, Chard is MediaCom's first-ever global head of content  and is responsible for brokering the popular "Got Talent" format into China, to see it become the biggest foreign reality show ever screened in the country.

Join us on Sunday June 10 to discover:

Discussions 

• Case Studies: The anatomy of a branded entertainment engagement From Ideation through Deal-making and on to Exhibition.
• Tapping into Brand Dollars: How to Approach Agency/Client Partners
• Case Study for a New Model in Brand Integration and Programming
• TV – How do you integrate brands into successful TV formats?
• Creating ROI: What to Measure, How to Measure to keep the
• International Case Studies: The Best in Branded Across the Globe

Face-to-Face Meetings

• Pre-book meetings with agencies and brands looking to form new partnerships and cozy up with media, with our exclusive meeting-making tool BANFF .Connect