Do you know the future of entertainment? Be at nextMEDIA - TV Everywhere
TV Everywhere - The Future of Entertainment, Tuesday, June 11th - Wednesday, June 12th
With the proliferation of online video, mobile devices and social media a perfect storm is brewing for the entertainment industry. Viewers are interacting with content in more and more different ways and expecting a very different level of engagement with their favourite entertainment brands than ever before. Satisfying this demand while finding ways to successfully monetize this engagement is creating pressure on content producers and broadcasters alike. While there has never been a wider variety of accessible tools available to produce, distribute and market content, there also has never been this level of complexity and lack of corresponding business models. nextMEDIA’s TV Everywhere program connects you to the information and the people you need to know to navigate through this complexity and capitalize on new business opportunities.
nextMEDIA’s TV Everywhere program is geared towards content producers, broadcasters, online publishers, distributors and media related technology providers looking to capitalize on the opportunities presented by the evolving digital landscape.
The TV Everywhere program will be a collection of the most important discussion topics and programs that facilitate better business in the space, including face-to-face meetings with digital executives, demo hubs featuring the most cutting edge companies and technologies, and a star-studded Awards Gala honouring the best in digital content from around the world. Discussion topics include:
View from the Top: TV Everywhere Leaders Frame the Threats and Opportunities for Everyone
The content industry is fueled by pay TV subscriber dollars and advertising dollars. With the proliferation of online video and mobile and tablet viewing, pay TV subscribers have more and more options of where and when to get their content. Over the past three years Pay TV providers from across the globe have addressed this issue by rolling out TV Everywhere services. TV Everywhere services enables pay TV subscribers to access premium pay TV programming across multiple devices. It's intended to reinforce the value of traditional cable subscriptions. Have these services proven effective? Will they help sustain the existing business models that govern the television industry within a multi-platform world? Hear from a collection of TV Everywhere's top minds to find out answers
The New Opportunities in Digital Distribution
From TV Everywhere services, to video subscription services, to ad supported video portals, the internet is awash with new opportunities in which to distribute and monetize content. Is this a hay day for content producers or a race to the bottom to produce cheap content? Are these avenues of distribution robust enough to support the creation of original content or another distribution window for existing television content? Join us in this session to hear from the top content executives from a range of cutting edge digital distribution services.
How to Understand and Profit From Canada's Highly-Engaged Multi-Screen Digital Population
Canada continues to rank the highest globally across almost every digital index. We spend an incredible amount of time online, on social networks, watching online video and on our smartphones. Comscore - the world's leading digital market research firm will share their research analysis so you can better understand how your viewers watching habits.
With Moneyball: The Art of Winning an Unfair Game, Michael Lewis popularized the story of how "sabermetrics" - the use of baseball statistics that measure in-game activity - changed the game. From the democratization of information, to measuring new indicators for success, conventional baseball wisdom was turned on its head. Today, readily available data, easily mined new indicators, and real-time audience behaviour can be captured, analzyed and potentially provide insights into the winning home runs for television, like the oft-cited Netflix success, "House of Cards." but do we know what we are looking for, what to measure, and how to turn statistics into a tool executives, producers, and broadcasters can use to tell better, and more popular stories? Learn from some of the top practitioners of this new found science.
Big Budget Transmedia and Online Productions
Producing and distributing long-form for scripted online content is no easy task. With that said there are increasingly more opportunities for this to happen. From Tim Kring's Day Break to Anthony Zuiker's Cybergeddon to Tom Hank's Electric City, to Amazon Studios, to Netlfix's House of Cards 2012 has been the year of big budget online entertainment. An interesting combination of established directors, online publishers and brands are seeding the next wave of online entertainment. Find out from some of the top creators of online properties what this means for you.